Culture & Trends

If you think you know what sports Koreans love, you are probably half right. Yes, Koreans are passionate about football and baseball. But the full picture of the most popular sports in Korea is far more surprising — and far more interesting — than most outsiders expect. From ancient martial arts practiced for thousands of…

More Than Winning: What Makes Koreans Truly Proud in Sports Korean sports have produced countless champions, but only a few figures earn something deeper than admiration. These are sports icons Koreans feel genuinely proud of—not simply because they won medals or gained global fame, but because they represented values Koreans respect: perseverance, humility, leadership, and…