Top 8 Shopping Platforms in Korea – July 2025
The e-commerce landscape in Korea continues to evolve rapidly, with new technologies, global entrants, and changing consumer behaviors shaping the competition. By July 2025, the ranking of Korea’s top shopping platforms reveals a fascinating mix of domestic leaders, global challengers, and innovative newcomers. Traditional giants like Coupang and Naver Shopping still dominate the market thanks to their convenience, logistics infrastructure, and loyal user base. However, foreign shopping platforms such as Temu and AliExpress have gained significant traction, reflecting consumer demand for affordability and diverse product offerings.
Another notable trend is the rise of secondhand and community-driven platforms like Danggeun Market, which reflects the growing culture of sustainability and localized commerce. Meanwhile, long-established platforms such as 11st and Gmarket continue to reinvent themselves through partnerships, product diversification, and promotional campaigns. The surge of live commerce is also reshaping shopping experiences, with brands leveraging livestreaming on Naver and other platforms to boost real-time engagement.
This ranking of shopping platforms provides global marketers with critical insights into how Korean consumers shop today. Understanding which platforms are winning and why is essential for brands looking to enter or expand in Korea’s highly competitive digital retail space. Below, we break down the Top 8 Shopping Platforms in Korea for July 2025, followed by key trends and actionable insights for international marketers.
1. Coupang (쿠팡)
Korea’s Leading Shopping Platform
Coupang retains its position as Korea’s number one shopping platform, thanks to its unparalleled delivery speed and ecosystem integration. Known for its “Rocket Delivery,” Coupang has set the gold standard in logistics, offering same-day and next-day delivery for millions of products. The platform also leverages AI-driven recommendations and a seamless mobile-first experience that keeps users engaged. For marketers, Coupang is a must-consider channel due to its massive scale and advertising opportunities through Coupang Ads.
2. Naver Shopping
Search Meets Commerce
As Korea’s largest search engine, Naver naturally integrates shopping into its platform, making Naver Shopping the second most influential player. Its advantage lies in connecting product discovery with content, reviews, and live commerce. Naver Shopping Live has become one of the fastest-growing sectors, where influencers and brands can interact with consumers in real-time. For global brands, Naver offers exposure not only through e-commerce but also through search visibility, making it an all-in-one digital marketing hub.
3. Danggeun Market
The Rise of Local Commerce
Danggeun Market (Karrot) ranks third, proving that secondhand marketplaces are no longer niche but mainstream. With a strong focus on local communities, Danggeun enables users to buy and sell within their neighborhoods. This shopping platform reflects Korea’s rising demand for sustainable, affordable, and community-driven shopping. For marketers, Danggeun Market offers a unique cultural entry point, though its advertising tools are still in development compared to larger players.
4. 11st Street
Reinventing Traditional E-commerce
Once a pioneer in Korea’s e-commerce industry, 11st continues to hold a competitive position at number four. Despite intense competition, the platform has survived through continuous partnerships, global expansions, and discount-driven campaigns. Its recent collaborations with international sellers make it more attractive to value-conscious consumers. While it doesn’t dominate headlines like Coupang or Naver, 11st remains a steady channel for marketers who want a diversified e-commerce presence.
5. Temu
The Global Challenger
Temu’s rapid rise to the fifth position highlights the growing appetite for Chinese cross-border shopping platforms in Korea. Temu offers ultra-low prices, free shipping promotions, and an endless variety of products, which resonate strongly with price-sensitive consumers. Despite initial skepticism about quality, Temu has managed to gain trust through aggressive marketing and reliable logistics. Its success is a clear sign that Korean consumers are increasingly open to global shopping platforms.
6. AliExpress
Strengthening Its Korean Presence
AliExpress follows closely behind Temu, ranking sixth in July 2025. Backed by Alibaba’s global network, AliExpress appeals to Korean consumers seeking affordable gadgets, fashion items, and lifestyle products. Its localized efforts, such as Korean-language customer service and targeted promotions, have paid off. While delivery times are longer compared to Coupang or Naver, the platform’s competitive pricing ensures continued growth. For international marketers, AliExpress demonstrates how global shopping platforms can localize effectively to compete in Korea.
7. Gmarket
Legacy Meets Modern Competition
GS Shop closes the list at eighth place, showing the continuing influence of traditional home shopping channels in Korea. By integrating TV commerce with mobile shopping, GS Shop appeals to older demographics who trust established retail brands. While it doesn’t attract as many younger consumers, it provides a stable customer base with strong purchasing power. For marketers targeting older or more traditional shoppers, GS Shop remains an effective platform.
8. GS Shop
Blending TV Home Shopping with Digital
GS Shop closes the list at eighth place, showing the continuing influence of traditional home shopping channels in Korea. By integrating TV commerce with mobile shopping, GS Shop appeals to older demographics who trust established retail brands. While it doesn’t attract as many younger consumers, it provides a stable customer base with strong purchasing power. For marketers targeting older or more traditional shoppers, GS Shop remains an effective platform.
Market Trends Shaping Shopping Platforms in Korea (2025)
The July 2025 ranking reflects broader shifts in Korea’s e-commerce landscape. Competition is intensifying, with domestic leaders facing pressure from global entrants. One of the most notable trends is the explosive growth of live commerce, led by Naver Shopping Live and adopted by other platforms. Consumers increasingly prefer interactive, video-driven shopping experiences that combine entertainment with instant purchasing.
Another key trend is the rise of cross-border platforms like Temu and AliExpress. Their rapid adoption highlights how Korean consumers are prioritizing affordability and variety, even if delivery times are longer. This shift signals an opportunity for global shopping platforms to expand in Korea by addressing localization and logistics challenges.
At the same time, community-driven commerce is gaining ground through Danggeun Market. This reflects broader lifestyle changes in Korea, where sustainability and local engagement are becoming more important to consumers. Meanwhile, long-standing players like Gmarket and 11st are under pressure to modernize as younger consumers prefer mobile-first, fast-delivery platforms.
Insights for Global Marketers
For international brands, the Korean shopping platform ecosystem offers both opportunities and challenges. Coupang and Naver remain essential for large-scale visibility and sales, while Temu and AliExpress demonstrate how aggressive pricing and global logistics can disrupt even mature markets. Danggeun Market highlights the importance of cultural context—local, community-based platforms can thrive alongside global giants.
Marketers aiming to enter Korea should adopt a multi-platform strategy: leverage Coupang and Naver for mainstream reach, explore Temu and AliExpress for price-sensitive audiences, and consider Danggeun or GS Shop for niche targeting. Above all, embracing live commerce and interactive shopping experiences will be critical for future success in Korea’s fast-moving e-commerce sector.
Stay Ahead in Korea’s Market! 🚀📊
Want to understand Korea like a local marketer?
Join thousands of global professionals who rely on KoRank for real-time insights into Korea’s fast-moving digital, consumer, and tech landscape.
By subscribing to our newsletter, you’ll receive:
🔎 Monthly market briefings with exclusive analysis
📊 Industry rankings and brand performance snapshots
🚀 Emerging trends across e-commerce, mobile, and social
🧠 Expert tips on local platforms like Kakao, Naver, and Coupang
🌍 Case studies of global brands succeeding in Korea
Whether you’re planning market entry, exploring partnerships, or staying competitive—KoRank keeps you one step ahead.
👉 Subscribe now and unlock smarter decisions in Korea’s dynamic market.